Brand Squad

Brasil-first para Naming, Branding e Ativação de Marca. Base principal: Igor Pinterich (SNP) + Ana Couto (É, Faz e Fala). Expansão: 11 especialistas globais para cobrir fundamentos, posicionamento, narrativa e operação.

Quick Start

@brand                 # Orquestrador
*workspace-preflight {brand_slug}
*workspace-context {brand_slug}
@brand:naming          # Naming + domínio
@brand:strategy        # Estratégia de marca (Ana Couto)
@brand:domain          # Só domínio
@brand:all-hands       # Ativa fluxo máximo (todos os especialistas)

Method Stack

Core Brasil

• Naming: SNP - Strategic Naming Process (Igor Pinterich)
• Brand Strategy: É, Faz e Fala + Ondas de Valor (Ana Couto)

Foundations (diagnóstico e arquitetura)

• Kevin Lane Keller - CBBE
• David Aaker - Brand Vision
• Byron Sharp - Mental/Physical Availability

Positioning & Narrative

• Marty Neumeier - Zag/Onlyness
• Al & Laura Ries - Positioning
• Donald Miller - StoryBrand SB7
• Mark & Pearson - 12 Archetypes

Activation & Operations

• Alina Wheeler - 5-Phase Process
• Denise Lee Yohn - FUSION
• Emily Heyward - Brand Obsession
• Jeremy Miller - Sticky Branding

Core Agents (15 local agents + 1 cross-squad bridge)

Local composition:

• brand-chief as orchestrator
• 14 domain specialists across naming, foundations, positioning, narrative, and activation

Cross-squad bridge:

• nano-banana-generator -> canonical agent in

  squads/design/agents/nano-banana-generator.md

Activation Matrix

Workflows

wf-naming-to-domain

naming-strategist -> domain-scout
Output: nome + domínio validado

wf-brand-foundations

keller -> aaker -> sharp
Output: baseline de marca + tese estratégica

wf-brand-positioning-narrative

neumeier -> ries -> archetype -> storybrand
Output: posicionamento + personalidade + mensagem

wf-brand-activation-system

wheeler -> yohn -> heyward -> miller
Output: sistema operacional de marca

wf-brand-complete (default)

Naming/Domain -> Foundations -> Positioning/Narrative -> Activation
Output: pacote completo de marca

wf-brand-all-hands (max agents)

naming -> domain -> brand-strategist -> keller -> aaker -> sharp ->
neumeier -> ries -> archetype -> storybrand -> wheeler -> yohn ->
heyward -> miller
Output: execução completa com todos os especialistas

Tasks

• naming-generation - geração e triagem de nomes (SNP)
• domain-check - disponibilidade, preço e handles
• brand-diagnosis - baseline de equity e identidade
• positioning-narrative - onlyness, positioning e storytelling
• brand-activation - implementação de marca por canais e cultura
• load-workspace-context - preflight e snapshot de contexto workspace-first

Workspace Contract

• Base path canônico:

  workspace/businesses/{brand_name}/L2-tactical/brand/

• owner do readiness: COO
• resolver canônico:

  workspace/scripts/resolve-squad-workspace-readiness.cjs

• Estrutura operacional:

  • naming/

  • foundations/

  • positioning/

  • narrative/

  • activation/

• Templates canônicos:

  workspace/_templates/business-template/L2-tactical/brand/

  (24 arquivos, sem dados)
• Bootstrap zero:

  • bash squads/brand/scripts/bootstrap-brand-workspace.sh {brand_slug}

  • bash squads/brand/scripts/validate-brand-essentials.sh

  • node workspace/scripts/resolve-squad-workspace-readiness.cjs --squad=brand --business={brand_slug} --context-type=brand

• Preflight recomendado em toda execução:
  • *workspace-preflight {brand_slug}
  • *workspace-context {brand_slug}

O contrato workspace_first só permite output final depois do handoff/readiness do COO/c-level. Exploração fora do contrato canônico continua em

docs/brand/{brand_slug}/

Exemplos

@brand quero criar marca completa para minha startup B2B
@brand:naming preciso de nome para software de contabilidade em PT-BR
@brand:strategy preciso reposicionar minha marca no segmento premium
@brand:domain verificar disponibilidade para Nutrix e Verdi

Directory

squads/brand/
├── agents/
│   ├── brand-chief.md
│   ├── naming-strategist.md
│   ├── brand-strategist.md
│   ├── domain-scout.md
│   ├── keller-brand-equity.md
│   ├── aaker-brand-identity.md
│   ├── sharp-brand-science.md
│   ├── neumeier-differentiation.md
│   ├── ries-positioning.md
│   ├── storybrand-narrator.md
│   ├── archetype-consultant.md
│   ├── wheeler-brand-design.md
│   ├── yohn-brand-culture.md
│   ├── heyward-dtc-brand.md
│   └── miller-sticky-brand.md
├── tasks/
│   ├── naming-generation.md
│   ├── domain-check.md
│   ├── brand-diagnosis.md
│   ├── positioning-narrative.md
│   ├── brand-activation.md
│   └── load-workspace-context.md
├── workflows/
│   ├── wf-naming-to-domain.yaml
│   ├── wf-brand-foundations.yaml
│   ├── wf-brand-positioning-narrative.yaml
│   ├── wf-brand-activation-system.yaml
│   ├── wf-brand-complete.yaml
│   └── wf-brand-all-hands.yaml
├── data/
│   └── swipe-file.yaml
├── config.yaml
└── README.md

Instalação

Pelo marketplace (depois da compra, se for pago):

npx squads add <seu-usuario>/uploads/brand -y

Manual: copie esta pasta para

squads/brand/

Como usar

Ative um agente pelo comando de barra:

/SQUADS:brand:brand-chief

Depois digite *help para ver os comandos do agente.