Marketing Squad -- Direct Response Copywriting

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9 AI copywriting agents modeled after legendary direct response marketers. Each agent carries the personality, frameworks, mental models, and communication style of the real professional who inspired it. These are not generic chatbots -- they are specialized clones that think, write, and review like the best copywriters in the world.

The Marketing Squad includes 29 shared frameworks, 39 executable tasks, 9 production workflows, and cross-framework execution -- any agent can use any framework. From market research to a complete funnel launch, you have an entire marketing team operating inside your terminal.

This squad is ideal for digital entrepreneurs, professional copywriters, info-product owners, performance agencies, and anyone who needs direct response copy that converts. Whether it is a VSL, a CSL, an email sequence, an irresistible offer, or a full-funnel launch -- the Marketing Squad delivers.

Installation

# Via squads.sh marketplace
squads install marketing-dr-copywriting

# Or manual clone
git clone <repo-url> squads/marketing

What It Does

• Writes complete VSLs using the RMBC pipeline (Research > Mechanism > Brief > Copy) with 8 structured blocks
• Produces CSLs (Content Sales Letters) -- the 3rd era of VSLs, a format that scales without deepfakes
• Creates irresistible offers with the 9 elements of the unfair offer, value stacks, and price anchoring
• Architects complete funnels -- webinar, challenge, quiz, tripwire, with integrated value ladder
• Generates ad creatives in batches (10-30 variations) with scientific testing of 8 variables
• Writes email sequences -- Soap Opera, Seinfeld, follow-up systems with real deadlines
• Researches market and competitors via the 3 Trends Framework and structured competitive espionage
• Diagnoses market awareness level (Schwartz's 5 levels) and adapts copy automatically
• Reviews and scores all copy with a 10-point rubric -- below 60 gets rewritten, 80+ goes to testing
• Plans paid traffic with performance analysis, media buying, and cross-platform attribution
• Launches end-to-end campaigns from zero to go-live with 8 integrated phases

Agents

Agent Tiers

• Clone: Built from real materials of the professional (transcripts, screenshots, courses) -- Icaro, Derick
• Researched: Built from books, public methods, and interviews -- Stefan, Ogilvy, Halbert, Schwartz, Brunson, Kennedy
• Composite: Fusion of multiple minds into a single agent -- Copy Chief (6 legends: Claude Hopkins, Gary Bencivenga, Robert Collier, Clayton Makepeace, Frank Kern, Derick Carneiro)
• Specialized: Cross-squad agent imported from another squad -- Super Jonh (from paid-media-analysis)

Shared Frameworks

The squad's framework library contains 29 frameworks across 11 categories. All frameworks support cross-framework execution -- any compatible agent can execute any framework.

Cross-Framework Execution

Any agent can use any framework. Examples:

@stefan *build-vsl --framework=8-block-vsl     # Stefan uses Derick's 8-Block structure
@derick *build-vsl --framework=rmbc-method     # Derick follows Stefan's RMBC pipeline
@david *write-advertorial --framework=research-first  # David uses his own methodology

Tasks

Copy Production

VSL & CSL

Offers & Funnels

Research & Ads

Email & Nurturing

Traffic

Clone Pipeline (internal)

Workflows

Pipeline

The squad operates with 2 main pipelines defined in squad.yaml:

Copy Production Pipeline

Icaro (strategy) --> Derick (copy) --> Editor (review) --> Super Jonh (traffic)
     |                    |                 |                      |
 strategy_brief ----> draft_copy -----> reviewed_copy -------> traffic_plan

Offer Creation Pipeline

David Ogilvy (research) --> Russell (funnel) --> Derick (offer) --> Editor (validation)
          |                       |                   |                    |
     market_data ---------> funnel_arch -------> offer_package ---> validated_offer

Each phase produces an artifact that feeds into the next. Pipelines support --framework_override to swap the framework used in any phase.

Usage

Command Prefix

All squad commands use the

/mkt

/mkt @icaro *estrategia        # Define strategy with the Head
/mkt @derick *brief            # Start The Brief (6 components)
/mkt @stefan *write-vsl-rmbc   # Write VSL using RMBC pipeline
/mkt @david *research          # Research-first market research
/mkt @editor *review           # Review copy with 10-point rubric

Available Commands by Agent

Practical Examples

1. Create a VSL from scratch:

/mkt @stefan *write-vsl-rmbc
# Stefan runs the full pipeline: Research > Mechanism > Brief > Copy
# Output goes through Copy Chief for automatic review

2. Build an irresistible offer:

/mkt @derick *brief           # First: research with The Brief
/mkt @derick *analyze-market  # Market analysis via 3 Trends
/mkt @russell *design-funnel  # Russell architects the funnel
/mkt @derick *diagnose        # Derick assembles the offer with 9 elements

3. Full-funnel launch:

# Run the complete workflow (8 automatic phases)
/mkt workflow full-funnel-launch
# Research > Value Ladder > Offer > VSL > Email > Ads > Traffic > Go-Live

4. Diagnose why an offer is not selling:

/mkt @schwartz *diagnose-awareness  # Diagnose market awareness level
/mkt @halbert *starving-crowd       # Validate if a starving crowd exists
/mkt @derick *diagnose              # Full offer diagnosis

Architecture

The Marketing Squad uses a two-tier architecture to separate intellectual property:

PUBLIC (Frameworks)

The 29 frameworks contain structures -- names, steps, rules, quality gates. These are the artifacts published on the marketplace. Examples: "8-Block VSL Structure", "RMBC Method", "9 Elements of the Unfair Offer".

PRIVATE (Knowledge Base)

The

squads/knowledge-base/

squads/marketing/           <-- PUBLIC (marketplace)
  agents/                   <-- 10 agent definitions (AIOS V1)
  tasks/                    <-- 39 executable tasks
  workflows/                <-- 9 production workflows
  frameworks/               <-- 29 shared frameworks
    _index.md               <-- Master index
    vsl/                    <-- 5 VSL frameworks
    csl/                    <-- 1 CSL framework
    research/               <-- 3 research frameworks
    offer/                  <-- 3 offer frameworks
    hooks/                  <-- 3 hooks frameworks
    awareness/              <-- 2 awareness frameworks
    copy-structure/         <-- 5 structure frameworks
    email/                  <-- 2 email frameworks
    ads/                    <-- 2 ads frameworks
    funnel/                 <-- 2 funnel frameworks
    review/                 <-- 1 review framework
  squad.yaml                <-- Squad configuration

squads/knowledge-base/      <-- PRIVATE (local-only, never published)
  derick-carneiro/          <-- Transcripts, screenshots, RAG chunks
  david-ogilvy/             <-- Processed books, interviews
  ...                       <-- Each professional has their own base

Configuration

Requirements

• Claude Code or compatible AIOS runtime
• AIOS minimum version: 1.0.0

Future Integrations

• Google Ads API
• Meta Marketing API
• GA4 Data API
• Email Marketing Platform

Cross-Squad

Author

Jonh Wilian

License

Commercial

Marketing Squad v2.0.0 -- 10 agents, 29 frameworks, 39 tasks, 9 workflows